On the second day the theme will be about “REfresh” with Gal Barradas and on the third about “Restart”, with Nick Davis of Singularity University
O ABES Software Conference REthink, REfresh, REstart: How to reposition business today, while creating the future it started yesterday, Monday (28/9), with the motto “REthink” and brought as keynote Thales Teixeira, founder of Decoupling.co and author of the book “Unlocking the Customer Value Chain”. With a focus on digital disruption, the executive explained the journey that leads to the changes by which consumers deal with the value chains responsible for products or services of interest and the consequences for business.
The consumer and the need for companies to understand them in order to make the digital transformation happen was the topic of the first panel discussion. For Luiz Sergio Vieira, CEO of EY Brasil, for a digital transformation and innovation to be successful, they need to be done by placing the consumer and the employee at the center. "It is essential to work on the customer experience and operationalize this within the company," he said.
The acceleration of digitalization during the pandemic was also discussed on the panel: “The transformation of others changes the market and will break your business if you don't think about it”, summarized Silvio Meira, founder and chief scientist at The Digital Strategy Company. According to him, some markets accelerated ten years during the pandemic and need to focus on strategy, metrics and aspirations to take advantage of new skills and not just acquire new technologies.
Agenor Leão, VP of business at Natura & Co in Latin America, explained that e-commerce and the digitalization of the work of consultants and resellers of the company worked for a long time as a way of operating the organization was what put the company in the spotlight during the pandemic. "Looking at the journey of the consultant and the consumer, we arrived at the time of the pandemic with models of work already established and prepared for the acceleration generated at this moment," he explained.
Considered one of the most important and awaited conferences in the sector, the ABES Software Conference is in its 10th edition and, this year, 100% digital takes place, enabling the presence of renowned national and international names. The event will take place until Wednesday (9/30) and will also analyze and debate the repositioning of businesses along with the acceleration of digital transformation in the face of the pandemic.
This Tuesday (9/29), the theme will be REfresh and will point to the need to change the entire corporate culture and the search for a closer relationship with startups and innovation ecosystems. It will be presented how companies can change the way businesses and strategies are set up to generate revenue from digital models, for example. The conference will include: Gal Barradas, from AIO; Marcelo Braga, from IBM; Edson Rigonatti, from Astella; Alexandre Fialho, from Saint Paul Escola de Negócios; Daniel Bergamanasco, autod of the book "From the idea to the billion"; Ana Fontes, from Rede Mulher Empreendedora; Alan Leite from Startup Farm; Orlando Cintra, from BR Angels; Itali Pedroni Collini, from 500 startups Brasil; and Ricardo Brandão from sky.one Cloud Solutions.
To follow the next days of the event, access: http://www.abesdigital.org.br/
About ABES
ABES, Brazilian Association of Software Companies, aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic and globally competitive, always aligned with its mission of connecting, guiding, protecting and developing the Brazilian information technology market.
Since its foundation in September 1986, ABES has sought to be relevant to its associates and a national and international reference in the technology sector. Currently, the entity represents approximately 2 thousand companies, which total about 85% of the revenue of the software and services segment in Brazil, distributed in 22 Brazilian states and the Federal District, responsible for the generation of more than 208 thousand direct jobs and an annual revenue R $ 63.7 billion in 2019.
Access the ABES Portal – http://www.abes.org.br or contact the Relationship Center: +55 (11) 2161-2833.
ABES - Press contacts:
Weber Shandwick Brasil - abes@webershandwick.com
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