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“Those who had not done their homework with digital transformation plans, had to take a leap of 25 years towards the future due to the pandemic, without much care and to solve emergency problems”, explained Cristina de Luca, journalist from the The Shift and moderator of the round table “Without understanding the consumer, the digital transformation does not happen”, On September 28, in the 2020 edition of ABES SOFTWARE CONFERENCE.

Panel speaker, Luiz Sergio Vieira, CEO of EY Brasil, recalled that the consultancy itself has needed to reinvent itself, as it is a century-old company and digital transformation has leveraged profound changes and generated new ways of working. “At the same time, we have helped our customers to make this transformation, in order to operationalize it and design how the future will be. Companies have to work on both resilience and antifragility, guarantee survival and drive the transition, ”he explained.

In the assessment of Silvio Meira, founder and chief scientist of The Digital Strategy Company, the pandemic has accelerated the digital transformation and companies that stand still are affected by the process and will lose market share. "Whoever changes processes, launches platforms and new business models are transforming markets, impacting those who do nothing," he warned. “Most companies are not doing the digital transformation. They are buying and installing new technologies without knowing what the strategy is and where they want to go ”, he pondered.

Agenor Leão, VP of Business at Natura & Co in Latin America, spoke about the work of digitizing the network of consultants. “A lot of homework has been done and we are able to transform ourselves as a platform, providing tools and also applying agile methodology in our areas of product development, bringing consumers to participate in the creation process. We have new models of work instituted, which allowed the group to have a very quick reaction to the pandemic ”, he said.

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