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ABES associate, the Fidelity Mobile is a company that accumulates know-how in knowledge management and awards, being recognized worldwide for technological innovation. In its product portfolio, the BemDito platform in the cloud and its advisory technologies (BemDitoApp and BemDitoWebChat) for being Telecom & IT technologies (scalable and repeatable), have served different spheres of government (municipal, state and federal) and also companies that operate in the sectors of commerce, service, industry and agribusiness.
 
To talk about the company, innovation and market prospects, the ABES portal interviewed Kassia Masson, partner and director of R&D from Fidelity Mobile. The executive has over 12 years of experience in the innovation market, holds a law degree from the University of Cuiabá, a postgraduate degree in Public Management, a doctoral student in Legal Sciences from UCA - Pontifical Catholic University Argentina, as well as a researcher from the Fundação de Amparo à Mato Grosso Research (Fapemat). Co-author of all Fidelity projects, twice champion of the Finep Innovation Award (2010 and 2013), Kassia points out that “innovation is no longer a possibility but a necessity for postmodern society”. Follow the interview:
 
What, in your evaluation, is the meaning of the word innovation? 
It is the union of Novelty + Result. To innovate is to transform new ideas into results. If it is new and does not generate results it is not innovation. It is invention. If it generates results, but there is nothing new, it is an improvement or adaptation of the product, service and process. Innovating also allows for the monetization of creativity.
 
Innovating requires intensive use of capital. Where to get money to invest in innovation?
Innovating is not easy, as it involves risks and requires the continuous, integrated, shared and collaborative effort of society, companies, educational and research institutions and the government. Capitalization for innovation in Brazil is usually obtained through a project that, after being submitted and analyzed, can be made possible by the Financier of Studies and Projects (Finep), BNDES Inovação (National Bank for Economic and Social Development; IBRD - Banco International for Reconstruction and Development), SEED Capital (seed capital); Venture Capital (venture capital); Private Equity (investment in established companies); Accelerator (investment in startups), Angel Capital (angel investment) and Innovation Ecosystems (universities, venture capitalists, researchers, technology parks and startup incubators).
 
The BemDito platform is considered an example in the technological and innovation scenario. Because?
THE BemDito platform in the cloud was case on several occasions, such as at Microsoft / Xamarin in 2017 and at the ANPEI National Innovation Conference in 2018. From a technological point of view, it represents a disruptive innovation that surpasses, according to our tests, the instant messengers such as WhatsApp and Telegram, Wechat, Viber and Skype, among others, with their own resources for simultaneous translation during the conversation and version for 52 languages, connection via internet / mobile data by audio / video (Full HD) without using a phone chip and conferences mobile / web with 9 participants, calls to landline and mobile phone, without using a phone chip and conferences, with proprietary embedded technologies of VOIP, URA, CHAT BOT, Applied Artificial Intelligence IA.
 
In which areas of the productive sector are innovation trends in industry 4.0 allocated?
We work at Fidelity in research, which points out that the main challenges and opportunities for innovation are allocated in the strategic areas involving the food production and consumption sector, the so-called “Food of the Future or Magic Pill”, as well as in the transport sector, with urban mobility (“flying cars”), in the energy sector with renewable energy sources, which are those that have a renewal cycle on a human time scale and are not exhausted, such as solar, wind and hydroelectric. In the telecommunications sector, the landmark will be the end of analog telephony, gradually being replaced by instant messengers or telecommunicators. In this area of Telecom and IT, I will sell my fish, highlighting BemDito's technological platform in the cloud and its accessory technologies (BemDitoApp and BemDitoWebChat), whose name contains a philosophical perspective between “Good and Evil”.
                                                                                          
Which Fidelity projects were awarded?
There are several, of which we are very proud. The historic milestone that highlights the innovative character of Fidelity occurred in the period 2010/2013, with the conquest of the second championship of the FINEP INNOVATION AWARD in two categories: 1st place Small Company and 2nd place in the Innovation Management category (Midwest region) . That same year, the company was nominated for the World Summit Award (WSA MOBILE CONTENT 2010), the largest Mobility Award in the World, held in Dubai (United Arab Emirates), in partnership with the United Nations (UN), as being the best Brazilian case in the “M-Government & Participation” category with the Fidelity Consulting LA 49116 project, intended for consultation by DETRAN users. In 2018, Fidelity Mobile will once again expand its strategic performance aimed at innovation, becoming a Microsoft Partner and a worldwide case of Microsoft / Xamarim, allowing communication via mobile chat between citizens, the legislature and Brazilian deputies. We were also the case of the ANPEI Innovation Conference 2018 in the area of Technological Perspective. In April 2019, Fidelity Mobile was elected by the 100 Open Startups committee as being one of the most attractive companies for investment in the corporate sector.
 
How important is the Finep Innovation Award?
Where Finep has it, it has above all seriousness, transparency, ethics, responsibility with the “public thing”. Basic principles that are the great allies of science, applied research, innovation in any civilized country. The Finep Award is the most important instrument for stimulating and recognizing Brazilian innovation. Since 1998 the “Oscar for Brazilian innovation”, has awarded hundreds of companies, institutions and individuals (researchers), being responsible for the projection of the winners not only in Brazil, but also abroad. 
  
Where did the idea to create a Telecom & IT platform, which surpassed traditional instant messaging platforms, come from and what was the goal? 
The objective in developing the project's scoping technologies was to join the dominant group, ceasing to be followers, to become technology providers for industry 4.0. The BemDito in the Cloud platform and its ancillary technologies (BemDitoApp and BemDitoWebChat) are the result of scientific research. Behind the application there is an applied research project, approved on merit by Fidelity Mobile in the TECNOVA and INOVACRED programs, managed by Finep and the Mato Grosso Research Support Foundation (Fapemat) and by Banco da Amazônia (Basa).
 
What, in your assessment, are the main trends in the IT and Telecom sector for the coming years?
The constant advances coming from the IT and Telecom industry will bring about a radical and comprehensive change in human development, which will pass from an electronic society (e-society) for a ubiquitous society (u-society), in which everything is connected and can be accessed from anywhere. Thanks to technological innovations, the Telecom and IT industry have been collaborating intensively with steady growth levels over the past 20 years. The global trend is based on the internet, of the things that are going to expand, the communication of the seven billion people worldwide to about 50 billion machines. Mobile broadband is in its golden phase, allowing for the expansion of new internet services and applications. Also noteworthy is the cloud computing and the music industry mobile.
 
About Fidelity Mobile
Founded in August 2006, Fidelity Mobile is a company that accumulates know-how in knowledge management. Based on this disruptive experience, the company has developed an innovative, social and sustainable mobile technology platform. The company has experience and relationships with customers and partners in Brazil, Europe, the United States and Latin America. Fidelity develops long-term relationships with designers, executives and their teams. In addition, it relies on the skills of leaders in innovation management, leading multifunctional and cultural teams with diverse professionals in matrix organizations with project-oriented performance.

 

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