Logo created by the Colletivo agency brings more prominence to letter S, representing the diverse perspectives of the software, fundamental for the democratization of technology in an inclusive and egalitarian way
São Paulo, September 28, 2020 - ABES - Brazilian Association of Software Companies has a new look and presents the update of its logo. Created by the Colletivo agency to represent the new positioning and purpose of the entity, it brings more prominence to the letter S, which appears full of modularity and dynamism, as well as the software.
Now, the new art has several perspectives, since it changes in different geometric shapes and styles to characterize the non-linear time of the software. “This concept is applied to elements that are transformed into linear and non-linear codes, as well as software codes, which materialize in visual language and thereby become a visual identity”, explains Vanessa Queiroz, designer and co- founder of Colletivo.
At the end of the 1980s, when ABES was founded, the word software was still unknown, but after three decades it was re-signified and started to be represented by the association in the technology market.
Present in social spheres such as mobility, health, infrastructure and accessibility, this visual change started from the inside out. We understand that the time of the software is not linear, but draws perspectives through knowledge ”, points out Rodolfo Fücher, president of ABES.
According to him, the software stopped being something linked only to programmers and started to be inserted in people's daily lives as something vibrant and integrated into the routine. “He is present in everything we do. He replaced the alarm clock, the newspapers, the radios. They are essential at work, for shopping, etc. It started to be something dynamic, disruptive, in motion creating different business models ”, he explains.
With this in mind, ABES redefined the purpose of the entity, which became the contribution to the construction of a digital and less unequal Brazil; and the objective, which is to ensure associates a business environment conducive to innovation, ethical, dynamic and globally competitive. “We believe that information technology is fundamental for the democratization of knowledge, and the creation of new opportunities and business models. It is capable of improving people's quality of life, in an inclusive and equal way ”, explains Fücher.
In view of this new positioning and purpose, the association expanded the scope of representation. In addition to software companies and those that provide, in some way, related services, which were traditionally represented by ABES, two new categories of members were also included: (i) companies that use software intensively and (ii) those interested in the sector information technology in general. Thus, ABES started to count on the participation of companies linked to digital platforms, including xTechs (EduTechs, HealthTechs, LawTechs, FinTechs, AgroTechs, etc.) and also incubators, accelerators and investment funds, as they are important agents in the strengthening of innovation and dynamism in the Brazilian market.
To learn more about ABES 'new visual identity, access: https://youtu.be/fgfSqZ2Sj9Q
About ABES
ABES, Brazilian Association of Software Companies, aims to contribute to the construction of a digital and less unequal Brazil, in which information technology plays a fundamental role for the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic and globally competitive, always aligned with its mission of connecting, guiding, protecting and developing the Brazilian information technology market.
Since its foundation in September 1986, ABES has sought to be relevant to its associates and a national and international reference in the technology sector. Recently, the entity launched in partnership with EY, the LGPD diagnosis, a free online tool and the LGPD / ABES index, in order to help companies analyze their level of adequacy with the LGPD (General Data Protection Law) ). With the base of about 2,000 diagnoses performed, the LGPD ABES index, point out that only about 40% are in compliance with the LGPD, more details visit: https://diagnosticolgpd.abes.org.br/.
Currently, ABES represents approximately 2 thousand companies, totaling around 85% of the software and services segment revenue in Brazil, distributed in 22 Brazilian states and the Federal District, responsible for the generation of more than 208 thousand direct jobs and an annual revenue around 63.7 billion in 2019.
Access the ABES Portal – http://www.abes.org.br or contact the Relationship Center: +55 (11) 2161-2833.
ABES - Press contacts:
Weber Shandwick Brasil - abes@webershandwick.com
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